In a nutshell, a unique selling proposition (USP) is what your company is about and what you stand for. A USP can help you stand out from the competition, because it gives like-minded consumers a cause to get behind alongside you. It can also be about what is unique or the value you provide. Don’t […]

When it comes to business, many people have to spend a huge amount of time traveling. This is not just traveling by road to meet clients and customers but also traveling by air to other countries for conventions, events, business meetings, and more. While this is a great way to see the world while working, […]

The underlying structure of your website is something that is easy to ignore. More than likely, you put great thought into the structure of your site when first building it. Over time, however, it becomes easy to throw your sitemap on the back burner and forget about it. Even though a sitemap doesn’t have the […]

Businesses with the best product or service will be most successful right? Wrong! In 2018 being the best at what you do is not enough. Start-ups and small to mid-sized businesses who haven’t adopted online marketing are feeling the pressure from those that have. Modern day marketing can be expensive, time-consuming and is no longer […]

When you have to manage multiple social media accounts – or even just one really busy account! – you need to constantly check your mentions and comments, publish new content, and make sure everything is running smoothly. But, you can’t always be at your desktop computer and you need a way to be able to […]

When Instagram marketing is done correctly, it can be extremely powerful. One way that companies often attempt to get ROI from Instagram campaigns is by contracting Instagram influencers to promote their products. Here is a look at why Instagram influencers are so powerful and why companies have a lot to gain by hiring them to […]

Creating and writing a blog is a great way to inform or educate your readers, engage visitors on your website, and promote your services and products. But what if you’ve been blogging for a while and your readership and sales are weak? What can be done? Here are five common, easily identifiable, and correctable potential […]

One of the keys to great customer service is knowing your audience and who they are. The more you know about them, the better sales, service, and follow up you can provide. However, the days of personal interactions with your customer at the sales counter have gone to the digital age. However, along with that […]